Hatch Communication
ATTACQ and LaunchLab Smart Cities Innovation Winners Announced

Stellenbosch – The six winners of the ATTACQ Smart Cities Innovation Challenge were recently
announced after a strict adjudication process. The winners receive incubation support from the
LaunchLab in addition to a share of R100000 seed funding from ATTACQ.

Over the past four months LaunchLab ran this entrepreneurial challenge across partner university
campuses in the South Africa to source innovative smart city ideas to help build the smartest urban
development in Africa, namely Waterfall City; a premier location in Gauteng to live, work and play.
This was done for the second year in partnership with ATTACQ, a leading South African property
company founded by property entrepreneurs.

The challenge formed part of the LaunchLab’s Breakthrough Innovation Platform that officially
kicked off with a briefing workshop, held on 17 August 2017 at the Nedbank Stellenbosch University
LaunchLab. More than 50 aspiring and practicing entrepreneurs and enthusiasts attended the
workshop, where ATTACQ provided an overview of the business, allowing participants to
understand first-hand the challenges and opportunities within the industry and focus their business
ideas. The Challenge was open to anyone with solutions that address opportunities specifically in;
locations technologies, transportation, securityIoT, loyalty and technology to improve the
experience in spaces, where people live, work and play. Their ideas were either pitched at
participating campuses or submitted online.

LaunchLab received more than 60 submissions which were then narrowed down to the top 12
finalists. The finalists pitched their smart city innovation ideas on 26 October 2017 at the Nedbank
Stellenbosch University LaunchLab to a panel of judges consisting of four senior executives
selected from ATTACQ and the LaunchLab.

“We realised significant value from the previous LaunchLab programme, and this one promises to
be even better. We are currently working with two of the concepts from our 2016 Retail Challenge,
and are customers of a third. Our intention this time round is to access new ideas and create the
next breakthrough innovation in the smart cities sector, bringing the use of smart technology to a
new level in Africa” says Michael Clampett, Head of Retail Asset Management at ATTACQ.

“ATTACQ will carefully monitor the development of these six winning business ideas and work
with the LaunchLab team during the next phase to gauge their potential to add value to our business
and existing stakeholders,” states Clampett.

“LaunchLab’s Breakthrough Innovation Platform is ideal for established businesses that are looking
to tap into new markets and future revenue streams by accessing new external breakthrough ideas.
We saw a lot of success through the last retail challenge with ATTACQ and we expect even more
from this Smart Cities Challenge. ATTACQ are great partners for any startup team to engage with
to see their dream become a reality,” says Philip Marais, LaunchLab’s CEO.

“External business ecosystems such as LaunchLab are far better equipped to incubate new
creative ideas effectively and efficiently. The established business can continue with its day-to-day
business, while LaunchLab helps entrepreneurs to develop new business ideas for them.
LaunchLab monitors the progress of these business ideas and mentors the entrepreneurs, with
assistance from the established business, through the LaunchLab Lift-Off Programme process,”
adds Marais.

The ATTACQ Smart Cities Innovation Challenge winners, who will proceed to LaunchLab Lift-Off
Programme, are:

Sxuirrel: an app that connects short-term storage seekers with property owners with additional
space they would like to make money from.

Poynt Bikes: a mobile application-based bike share system aimed at providing a sustainable,
convenient, cost effective and alternative mode of transport to all those within a town or city.

Hydrogen Fueled Drones: drones that are able to last 12+ times longer than current drones and
therefore able to perform tasks that were previously not possible.

Appmit: a mobile app to enable flexible entry into spaces and facilities.

Y-shop: an online grocery ordering system using a micro-jobbing model.

Drop Car Wash: an on demand location-based car wash service looking to help formalize an
informal service offering.

About LaunchLab: LaunchLab and its programmes operate from the Nedbank Stellenbosch
University LaunchLab building in Stellenbosch. The Launchlab was started by Innovus, the industry
interaction and innovation company of Stellenbosch University, with financial support from the
Department of Trade and Industry, Nedbank and Stellenbosch University. LaunchLab is a mixeduse
business incubator that supports mainly technology and innovation businesses. It seeks to add
value to its residents and to differentiate itself from other business incubators through programmes
designed to facilitate valuable connections for startups and corporates.
Innovus is responsible for the protection and commercialisation of the University’s intellectual
property portfolio through patenting and licensing and the formation of spin-out companies. It also
assists entrepreneurs with support and development and is also responsible for the University’s
Copyright and Short Courses Division. To learn more about LaunchLab, visit www.launchlab.co.za

For additional information, contact Gizelle Meyer on 021 808 9494 or email
gizelle@launchlab.co.za.

For media inquiries contact Kholofelo Mokgata on 021 882 9860 or email kholo@hatchco.co.za.