Hatch Communication

Many people believe that cooking healthy meals for your family is dependent on healthy recipes and using good quality ingredients, but what about your cookware?


If you’ve noticed hotspots while you’re cooking, discolouration of your cookware, a mild metal taste in your food or even a funny wobble on a flat surface – you’ve probably got some serious cookware issues. And that’s where AMC shines.


Cooking with AMC is for life. Whether it is a literal take on their message by referring to their lifetime guarantee, or cooking the AMC way, which improves your diet and enables a healthy lifestyle.


AMC is a cookware brand that has been around since 1968 and is trusted in homes throughout South Africa. Their customers invest in cookware once, and never need to replace their cookware again.


Not only does the high quality cookware last and look good, it’s also easy to cook in and easy to clean. The AMC Visiotherm® is a built in thermometer that indicates when to lower, raise your heat or remove the cookware from the stove. And only the finest quality 18/10 stainless steel is used in the manufacturing of AMC. This quality combined with the patented Akkutherm base, enables you to cook the AMC way – using less fat and water than traditional cooking methods.


There is a misconception that AMC does not sell individual units, only ready made sets of pots and pans. All of the Cookware is however for sale as individual items. This is essential for the kitchen that already has a set of AMC, but requires an item or two. The AMC range is induction friendly and comes with stainless steel handles. Now meals can be started on the stove and finished off in the oven. AMC also has specially designed sets with a combination of units such as saucepans, stock pots, frying pans and roasters for various kitchens and cultures. The electrified units, such as the 30 cm Electric Frying Pan and Speedcookers® are also South African household favourites.


The AMC range of tableware includes high quality stainless steel serving bowls and cutlery. Eating in style has never been simpler.


With both kitchenware and accessories in the AMC Range, this is where you will find what’s missing in your kitchen. From colourful Visiotherms®, the latest AMC Cook’s Book filled with tasty meals, quality kitchen knives, an AMC Flux induction cooker, a new Probe for your electrical unit or even a Pasta Maker. These are all aimed at improving your cooking experience.
AMC cookware is manufactured in South Africa and sold via a network of Sales Consultants, with a dedicated support center for after sales service and support.


Becoming an AMC Consultant is as simple as contacting the nearest AMC Sales Centre or signing up online: http://www.amcsa.co.za/en/amc-consultants/become-a-consultant/. There is no sign up fee, and all marketing material and support documentation is provided at no cost. AMC provides a great support structure, and has 49 years of experience in assisting their consultants to do well. AMC also offers incentives for their consultants, including opportunities to travel locally and abroad.

For more information on the AMC Product range, please visit http://www.amcsa.co.za.

Follow AMC on Facebook: https://www.facebook.com/amccookware/ Twitter: @amc_cookware and Instagram: amc_cookware.