Hatch Communication
Oktoberfest Live Twitter Tasting at Cape Brewing Co.
Oktoberfest Live Twitter Tasting CBC

A first in South Africa! This year, Hatch Communication initiated the first ever LIVE Craft Beer Twitter Tastings in South Africa. As with all things related to our client Cape Brewing Company, this was an innovative way of taking tasting to the tweeps! As an agency, it was important to reach out to followers on our client’s Social Media platforms and distribute and package information & tasting notes in such a way that consumers, distributors and stockists could interact, comment and share as they wish.


Having done eight Twitter tastings with CBC this year, it’s now time for their 9th and final beer in the CBC craft beer range, perfectly timed in the midst of their Oktoberfest! On the 2nd of October, Hatch Communication will head down to the brewery for the last Twitter tasting of this kind. We will have our iPads, i- and Smartphones ready to tweet and facilitate the LIVE Oktoberfest Beer Twitter Tasting at CBC.


Tweeps, Instagrammers & Bloggers alike will join the conversation at the brewery, at home or from their favourite hangout. And that is exactly what it is, a conversation. A LIVE Twitter conversation about beer, craft beer, carefully orchestrated by brewmaster Wolfgang Koedel and brand ambassador Scott Kelly. The masters of the tasting pod-ring! The tasting will also be streamed live via Periscope.


Want to know what the LIVE Twitter Craft Beer Tastings are like? Watch the video here.



Outlets and owners who will also be participating in the LIVE Oktoberfest Beer Twitter Tasting on Friday are:

  • Banana Jam Café
  • Fat Harry’s
  • Bootleggers Kenilworth & Sea Point
  • Bottelary Hills Liquor Store
  • Liquor City Claremont
  • Tony’s Liquor West Beach
  • Roeland Liquors Cape Town
  • Sunset Beach Wine and Liquor Store


See you Friday at 3 pm at Cape Brewing Co. Prost!


Tweet us! @CapeBrewingCo @HatchComm


Artwork by Limbik.