With the objective to increase bookings through a seasonal Hyatt Hotels destination campaign, together with our partners Limbik and Skript, we worked on the evolution of the very successful #PlacesYouCanExplore campaign (for which Limbik received a UK Agency Award nomination in 2017). We had the privilege of identifying and connecting with influencers from major global cities, including Abu Dhabi, Dubai, Istanbul, Berlin, Paris, Milan and Zurich, for the #PlacesYouCanExplore2 campaign. Delivering hotel specific, highly targeted, geo-based, static, video and influencer content from November to February was no mean feat, but what can we say, we love going global!
Watch the campaign Hero video here:
Photo Credit: @framboisejam for the #PlacesYouCanExplore campaign. “The view from Museo del 900 is still my favorite in Milan. Especially at sunset when the Duomo’s facade gets tinted in yellow, orange and then pink #PlacesYouCanExplore w/ @hyatt #ad”