Hatch Communication
Industry Insights: 22 Social Trends for 2022

At Hatch, we like to stay ahead of the ever-changing trends in social media and apply them where applicable to our client’s strategies.

With the rapid growth of this medium, numerous social media trends have emerged and evolved over the years. Adapting to these new and upcoming trends helps businesses keep abreast of the fierce competition. We shared a full report with our clients, but here are a couple from that report.

Live Videos Transforming the Social Media Game

Surprisingly, the popularity of live videos has surpassed the demand for video content too. Presently, live videos are being broadcast on Twitter, Facebook, YouTube, Instagram, and Tumblr because almost 82% of the audiences prefer live videos on social media.

Elevating Engagement With Ephemeral Content

If ephemeral content sounds new to you, you might better understand the term with reference to social media. Yes, we are talking about the trending short-duration content that disappears within 24 hours of posting, AKA Facebook and Instagram Stories.

Growing Demand for Social Media Chatbot Communication

How does that benefit you? Many brands don’t have the facility to provide 24X7 support to their customers, and if you get stuck with an order from such a site where there’s no human to help you through, it might get more frustrating.

More Brands will Adapt to AR and VR Technology

Augmented Reality (AR) and Virtual Reality (VR) are current social media trends in 2022, as brands try to offer an exciting user experience. Many e-commerce companies have adapted to AR-powered shopping, allowing users to try-on products before purchasing them. This will help consumers make thoughtful purchase decisions before investing in something.

Brands to Continue Investing in Influencer Marketing

Brands will now collaborate with influencers over a series of social media promotion posts and not just for a single promotion post. They will put equal effort into promoting the content created by these influencers.

Local Targeting to Get More Prevalent

Just like local SEO, local targeting has become more prevalent in 2022 and will continue to be in the coming years. Local brands are finding a way to connect with their target customers by geo-tagging their social media posts and stories.

Twitter to Transform into a Trustworthy News Portal

In the coming years, Twitter is expected to keep a stricter check on fake news and allow only those that are 100% authentic and from reliable news sources.
Twitter is now expected to rise as a mainstream news media platform and increase participation from people.

The Death of Instagram Likes

No brand or company is a stranger to the realm of social media “likes”, but it seems like 2022 will finally be the year to kick this infatuation to the curb. It is well known how the constant fixation on social media validation tends to have a negative impact.

User-generated Content Will Get More Impetus

Many brands actively promote user-generated content as a part of their branded content. By doing so, they reap two benefits. The first benefit is that they can cut the marketing budget of branded content by displaying UGC, and second, it allows them to bring customers to the forefront and make them feel valued.

Growth of Social Media Communities

The growth of social media communities is on the rise this year. As brands are trying to cater to the customer needs and live up to their expectations, they are adding customers to social groups where they can closely interact with them.

Video Content Continues to Bloom

Video content is perhaps the most engaging form of content right now, and it is here to stay in the long run. In fact, brands are rapidly shifting to video content and prioritizing it over written content and images.

TikTok Will Be a Massive Hit

Followed by the hype for short videos, TikTok will secure one of the top slots in social media trends for 2022.
While TikTok first came up to be a platform for people, especially youngsters, to show off their dance moves and other artistic talents, it has moved beyond that.

Reaching a Wider Audience Will Be the Ultimate Goal

Social media will be more audience-focused than being blatantly sales-focused. That means advertising will be secondary and will not be in its former glory anytime soon.

To put it otherwise, entrepreneurs and marketers will use social media to communicate with their prospects and build genuine relationships to boost their brand credibility.

For a more in-depth read on the above-mentioned trends, click on the link to the source of this document.