Hatch Communication
The Power Pointers of evolving Social Marketing

Is the chase all about getting more Twitter followers, Facebook likes or instagram followers? Are we chasing to be the next best thing whilst the next best thing is chasing us?

You might be missing the point. Your brand’s power is as much in it’s unchanged and solid values as it is in it’s ever evolving ways of communicating them. As per the forbes article: “…chuckle at all the people who claimed social marketing was just a fad  —  as little as a few years ago.” It’s clear now that social media marketing is here to stay, and its massive staying power is attributable to one key characteristic—the fact that social media keeps evolving.”

Your followers may come and go, you’re messaging may be big or small. Remember your brand’s power lies in the middle of these ever changing and ever evolving variables.

Here’s our 5 Power Pointers to get your brand’s social marketing to the next level >

1. It feels right: Use only what feels like a natural fit. Not all brands need to be on all Social Media platforms. Where your brand feels a natural fit, an organic following will emerge.
2. You do you: Fluff doesn’t fool. Just stick to your brand basics.
3. Realistic expectations: Sculpt a social media strategy to fit the brand, it’s capabilities and capacity. If you promise more than what the brand can deliver, your deliverables are unreachable. It needs to be directly connected to a measurable business objective.
4. The connection: Experience is everything. What do people experience about your brand, with your brand and when listening to your brand?
5. Feels like home: Messaging should be human centred. Your brand should feel like a natural fit to them. Make them feel at home.

Written by – Hestelle Pretorius