SERVICES
We ensure you get the most out of all your communication and marketing efforts!
We believe in the strength of strategy and the direction it provides. This becomes the platform for creating a tangible solution for clients through a combination of skill, experience, creativity and conceptual thinking.
The team at Hatch are experienced in producing impactful content across multiple platforms that helps brands optimise their message for maximum reach and engagement.
We also thoroughly understand how different channels can be used together to create effective strategies, from traditional PR to cutting-edge digital campaigns. We guide brands to market their products through the digital sphere and unlock the full potential of every piece of content.
Our approach is to then scientifically target and acquire the right customer at the right moment in time, and objectively measure the value-add to clients’ sales growth.
Our core strength lies in our ability to bring rhythm and consistency to our clients’ lives and their brands. We plan carefully, execute diligently, review constantly and repeat the same process over and over again. This makes our approach highly reliable and effective, allowing us to test and learn continuously to improve brand performance month on month – which we do.
We understand that making an impact takes more than just a good idea. We love developing and executing communication strategies that yield results. We take pride in our success rate with communication strategies, where we successfully capture a brand’s target audience, and tone, identify content pillars and messaging and then translate that into an actionable plan that we effectively roll out across brand touch-points.
Services
COMMUNICATION STRATEGY
- Establish short- and long-term communication objectives to support overall business goals
- General landscape overview and insights
- Define target audiences
- Develop key messages and advise on the correct channels and platforms
- Create brand content themes
- Identify channels most influential in creating a positive brand reputation
- Competitor analysis
CONTENT WRITING
- Blog posts
- Newsletters
- Brochures
- Profiles
- Press releases
MEDIA
- Media liaison
- Product drops to media & influencers
- Media visits
- Evaluating advertising requests
- Managing media databases
- Identifying media opportunities
- Pitching stories to media
INFLUENCER ENGAGEMENT
- Influencer identification
- Influencer relations
- Briefing and managing
- Reporting
DIGITAL & SOCIAL MEDIA
- Digital Strategy
- Campaign creation
- Brand and competitor research
- Profile setup
- Content plan writing
- Posting content
- Community management
- Monthly & annual reporting
- Managing campaigns
- Managing promotions and competitions
PAID MEDIA
- Paid media strategy
- Creating paid media assets
- Audience set-up and optimisation
- Manage ad spend
- Promoting content
- Ongoing ad optimisation
PLANNING & REPORTING
- Monthly and annual reporting
- Brand and competitor research
- KPI dashboard
- ROI reports
- Media coverage reports
We engaged with Hatch a year back initially to assist us with improving our brand appearance and social media presence and thereafter to grow our audience and reach. We also needed to create a more cohesive and professional look and feel to the way our brand was being presented. After an initial consultation with Diani Smit the CEO we were introduced to our team consisting of a team leader to drive strategy and several other key specialists each of whom brought value based on their disciplines.
Over the course of the last year, we have achieved all of the objectives we set out to achieve initially and grown our reach exponentially. The professionalism and expertise displayed by the various Hatch team meant we were supported throughout the process with a comprehensive range of marketing and communications skills across the board. I have no hesitation in wholeheartedly recommending Hatch Communication.
Stuart Russell, Managing Director, Thoclor Labs
We have been working with Hatch for communication support for the last three years, and we will continue to do so. They are incredibly easy to work with, highly energetic and consistently creative in their ideas and suggestions. We recommend them with the greatest confidence.
Danie Cronje Attorneys started working with Hatch Communication just before the COVID-19 lockdown. The Hatch team directed, managed and monitored our social media presence on Twitter, LinkedIn and Facebook. They made an invaluable contribution to the planning and distribution of our newsletters which featured updates on the impact of the COVID-19 restrictions on the liquor industry and our client base. They were instrumental in the structure and presentation of the content and the distribution thereof to our targeted customer base. As a result of their investment in our firm and its vision and their dedication and support, our improved social media presence grew our client base while South Africa was in the grip of the COVID-19 lockdown and the liquor bans that accompanied it.
Danie Cronje, Owner, Danie Cronje Attorneys