Hestelle -
COO and Group Account Director
As COO of Hatch Communication, Hestelle is the driving force behind strategic brand growth and innovation. Conceptualisation, creation, strategising, and mentoring—these are just a few of the ways she breathes life into brands and her team. With a Postgraduate Diploma in Project Management from Stellenbosch Business School and a background in Psychology, she has a deep understanding of consumer behaviour, enabling her to craft campaigns that truly connect.
Always staying ahead of brand insights and digital developments, she ensures continuous innovation, improvement, and meticulous objective analysis when reporting back to clients. Hestelle is deeply involved in all aspects of client service, always looking for ways to strengthen brand identity and engagement. Her expertise in consumer psychology allows her to understand how customers connect with brands and ideas, ensuring that her clients’ values and objectives are communicated effectively.